ASAP

Advanced System for Audio & Podcasts

Podcasts are clearly underrepresented in advertising budgets in relation to their reach and impact. Therefore, we are collaborating with a group of podcasters and marketers to develop an independent and professional advertising integration for audio content. Podcasters keep full technical and content control. Marketers get transparent and verifiable data from already existing interfaces in real time. Budgets can be managed from the already existing booking systems. Our goal is to achieve a redistribution of advertising budgets towards audio. To achieve this, we will make larger parts of the podcast market technically fit for dealing with a digital advertising market.

Content

- Automated Audio Editing

- Regional Content & Geotargeting

- A/B-Testing of Content

- Real-time Statistics across all delivery platforms

Audience

- Cross Promotion within the Network

- Increase in Reach

- Transparent statistics for publishers

Monetization

- VAST4, IAB Compatibility

- No loss of content quality (Lossless Transcoding)

- Real-time data for agencies, clients and publishers

- Ad Validation possible

Onboarding

As a publisher, you always maintain full control over your content.
Onboarding usually takes less than an hour.
Deep integration with podlove
Compatibility to existing publishing tools

For publishers

The podcaster simply inserts the adcalls they receive from the marketer into their system.
Prerolls and postrolls can be set automatically. For midrolls, a comfortable wave editor is available for editing.
Advertising deliveries can be stopped at any time.

For marketers

Existing video ad workflows now work 1:1 in the audio podcast world as well.
VAST wrapper, ad validation, quartile tracking, real-time data work.
VAST macros are filled. Individual macros are possible.
Existing ad servers can be used for campaign management.

Who we are

schnee von morgen audio is a cooperation between schnee von morgen webTV and Lage der Nation Media. schnee von morgen webTV GmbH has been developing solutions for the video advertising market since 2008. Lage der Nation Media is home to one of the most listened political podcasts in Germany.